Straight from the Source: Tips for Social Media Growth

October 4, 2023

Karlee Beckstead is WBCP’s Social Media & Marketing Specialist and the maestro of our digital success. With an innate understanding of the ever-evolving social media landscape, she seamlessly blends creativity and data-driven insights for an impactful online experience. Curious to unlock the secrets behind WBCP’s social media strategies? Join us as we explore our resident expert’s advice and discover actionable tips to amplify your social media presence.

1. Consistency Is Key: Show up Every Day!

Consistently showing up on social media is paramount when it comes to expanding your online presence. Make it a habit to post at least once a day and update your story throughout the day. By offering a glimpse into behind-the-scenes, you enable your audience to connect with you on a more personal level. Even if you perceive certain activities as mundane or ordinary, sharing them with your audience can create a sense of authenticity and relatability.

2. Define Your Niche with Precision

Discovering and defining your niche is an absolute must. To attract the right audience, it is crucial to understand the specific type of people you want to engage with. For instance, if you aim to establish yourself as a career coach, focus on sharing content that resonates with job seekers. Share valuable tips and tricks for job hunting, insights on acing interviews, and the top interpersonal skills sought by employers. By staying within the boundaries of your niche, you can avoid posting random content about unrelated topics like fashion or recipes, thereby maintaining consistency in your messaging.

3. Foster Meaningful Connections

While it may seem obvious, building strong relationships is often overlooked in the pursuit of social media growth. Take the time to monitor your engagement after posting. This means leaving thoughtful comments on your followers’ posts, replying to comments on your own posts, engaging with your followers’ stories, and encouraging conversations through direct messages. By actively connecting with your audience, you create a genuine rapport, fostering a loyal and engaged community around your social media presence.

4. Optimize Your Content for Accessibility

Boost the visibility of your content by employing various optimization techniques:

  • Utilize relevant keywords within your content to make it search engine optimized (SEO). This helps your content appear in relevant searches and increases its discoverability.
  • Incorporate hashtags in your captions or comments to assist the algorithm in categorizing your content. By using popular and relevant hashtags, you can extend your reach to a wider audience.
  • Geotag your photos with specific and relevant locations. If your target audience comprises 20-30-year-olds in the Los Angeles area, consider tagging popular spots you know your audience frequents, such as coffee shops, local gyms, or other trendy locations. This strategy helps attract the attention of your desired demographic.

5. Embrace Emerging Trends

Stay ahead of the curve by leveraging the current trends dominating social media platforms. For example, TikTok videos and Instagram/Facebook reels are currently experiencing tremendous growth. Capitalize on this momentum by adapting to these formats and incorporating them into your content strategy. On platforms like TikTok, identify popular trends within your industry and put your own unique spin on them. Use trending sounds or video concepts to create engaging and shareable content that resonates with your audience.

By implementing these five essential tips, you can elevate your social media presence, connect with your target audience, and foster meaningful engagement, ultimately driving significant growth in your online reach.